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The Extraordinary Events Initiative started as a movement to elevate event education for everyone, everywhere. This initiative is affiliated with the University of Nebraska Lincoln and provides objective, quality education that is unbiased from corporate/association promotions and is not a for-profit entity. Although we have many great industry partners, this initiative is self-funded through low cost fees on some of the content. This resource is useful and available for everyone – no matter your skill level in events!



Dr. Kristin Malek (or Dr. K as her students call her) has many years in event management experience to include third party planning companies, corporate, hotels, food service, and retail. Dr. K had the honor of being named a Hilton Merit Scholar and MGM Resorts International Scholar in addition to receiving several industry scholarships and grants. 


Dr. K has been recognized by the Las Vegas Convention and Visitors Authority (LVCVA) as a Hospitality Hero during National Travel and Tourism week for both 2014 and 2015, by Meetings Today Magazine as a Top 20 Meetings Industry Trendsetter for 2016, served as the PCMA faculty chair for 2017 and 2018, was recognized as an Emerging Leader of the Year for PCMA Heartland Chapter in 2018, and currently serves on the Board of Directors for the PCMA Heartland Chapter. She has achieved designations as a Certified Meeting Professional (CMP), Certified Event Designer (CED), Digital Event Strategist (DES), and Certified Hospitality Educator (CHE).  


She received her Master’s Degree in International Hospitality and Tourism Management from the University of South Carolina and her PhD in Hospitality Administration from the University of Nevada Las Vegas. In Las Vegas, Kristin served as the Executive Director of Events for a third party planning company where she was in charge of the medical association meeting market. In this role she managed association events greater than one million dollars and led a team of staff and interns.


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